This is a Mood Board

Moodboards are great planning tools in that they can help pinpoint the highlights and important details within a slab of information. By collaging visuals together, they bring forth the most relevant aspects to focus on; the end result and the process of putting it together are equally as informative as the other, for the creator and the viewer. Manipulating visual hierarchy of the mood board, by using the size, weight and grouping of the images, also help determine the flow/order of information and show which aspects are more note-worthy than others.

As part of a class exercise, I created a moodboard of a 75 year old toaster user from Hobart.

Johnny Smith

John is a 75-year-old retired carpenter who still enjoys hikes in national parks and ridding his Harley-Davidson. He looks forward to the local club raffle and a catch up with the boys on a Thursday evening. He also enjoys playing bingo, listening to local radio and watching old western movies with his wife Jill. As he gets older and has to visit the hospital more often, he prefers quick and efficient healthcare with simple, bold instructions and hospital signs. He aims to enjoy the rest of his life traveling a little and spending time with family, especially his grandchildren.

· Location: Hobart
· Toaster Usage: Unfortunately Johnny has never used a fancy new electric toaster
· Computer/Internet Usage: PC, Occasionally browses the Internet with the help of his grandchildren.
· Computer Skill: Novice user. Finds things too complicated on the computer to use. Has an email but doesn’t know how to use it properly.