There are many definitions by different designers who have different ideas about what interactive design is. I feel the most encapsulating definition, given how far-reaching and diverse interactive design is capable of, would be from “Interaction Design: Beyond Human-Computer Interaction”:
Its aim is to help engineers to design interactive products that will support people in their everyday and working lives. In particular, it is about creating user experiences that enhance and extend the way people work, communicate and interact.
Whether its for business, networking with other users, education, entertainment - the interactive element adds a new dimsension and depth of exchange between the human user, computer, and other human users; the overall experience is heightened.
Here are a few examples of interactive design in a website format.
1. Turbo Chef
An in interactive site in which users can view and understand the technical side to the oven, and engage with is functions online.
2. The Good Food Fight
Although the contents of healthy eating are given a bit of a miss on, the whole point of this fun interactive site is not to overload the viewer with potentially dull facts. No, the food fight adds a fun and cheeky element by letting the user face off with a junk food peddler and learn that healthy eating is far from unsatisfying or boring.
3. NAWLZ
This wesbite is basically an interactive comic, in which the user has the option of choosing what happens next in the plot. The pace, which plays an important role in storytelling, is placed in the hands of the viewer, enabling them to read at their own pace. The interactivity of the comic also lets viewers experience a side of "static" graphic story-telling that is less intense in print and less submissive than motion graphics.
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